Public Relations contributes to social innovation by creating empathy based on ethics.
PRSJ Code and Guidelines
Code of Ethics
The purpose of public relations is to foster a healthy value system between organizations and their stakeholders and the society and to steadily build relationships of trust.
PR Activity Guidelines
These guidelines are based on the Code of Ethics established by the Public Relations Society of Japan in 2016 and indicate norms of conduct that are to be standard practice for public relations professionals.