Greetings from the President

Greetings from the President

In light of the disasters and accidents that have occurred in Japan this new year, I would first like to express my sincere condolences to all those who have suffered as a result of these tragic events, especially anyone who has lost family, friends or colleagues.

This year will bring many things to each of us, both welcome and unwelcome,  expected and unexpected. What will we feel, what will be our perceptions, and what actions will we take? Our emotions, impressions and initiatives will reshape society, moment by moment.

From a communication perspective, I am reminded that it is often better to pursue tasks with the help of others, rather than to go it alone. Sharing is part of the essence of communication.

Every human being has an instinctive desire to be understood, and I believe that each of us wants to understand and communicate with others by sharing our feelings.

The essence of our public relations work is mutual understanding and communication. It has been said that ignorance breeds fear, and fear breeds violence. Without trying to overstate the situation, I truly believe that communication has the power to bring peace to the world.

Human civilization and society seem poised for unprecedented developments and change in the coming years. There is a great sense of anticipation in the communications industry and among public relations practitioners as we enter this uncharted territory.

In this new year, our Association will continue to take initiatives aimed at  responding appropriately to the needs of our era. We would greatly appreciate your support for our endeavors.

I look forward to another exciting year with all of you.

Masahiro Makiguchi

President

Public Relations Society of Japan (PRSJ)