Message from President

Greetings from the President

As we enter another hot and humid summer, I wish you all the best of health on behalf of the Public Relations Society of Japan (PRSJ).

It is said that every time humanity overcomes an epidemic, we become stronger and more evolved. Does this theory apply to the we have experienced in recent times? There are different ways of looking at it, but I would like to believe that we have become stronger and more evolved.

In terms of how we communicate with each other, we have experienced change, if not evolution, through the emergence of new modes of communication and our adaptation to them, as well as dealing with unexpected problems along the way. This certainly represents a major change in humanity.

Furthermore, the human relationships that are formed through these new and evolving modes of communication are also changing. This is the situation that we face today, and it is something we in public relations cannot ignore, because our profession stands on the foundation of relationship building. If the nature of relationships can change from era to era, then so can the raison d’être of our profession.

The point is, we must view such changes as opportunities.

Today, more than ever, I believe that we have the opportunity to demonstrate the true value of public relations. Specifically, I am convinced that we must seize this opportunity to contribute to the evolution of humanity by building better relationships and, by extension, helping society build a better world.

I hope we can count on your invaluable support in this meaningful endeavor.

Masahiro Makiguchi

President

Public Relations Society of Japan (PRSJ)