Greetings from the President

Greetings from the President

Reflections on the 15th Annual General Meeting:

Looking Ahead to the PRSJ’s Activities in Fiscal 2026

Greetings, everyone! Before beginning, I would like to take this opportunity to express my sincere gratitude to all of our members for your continued dedication to the activities of our association.

On June 11, we held our 15th Annual General Meeting. With the required quorum present, including advance proxy votes, the meeting was convened with 36 members. All agenda items were approved, and the meeting concluded smoothly.

Thanks to everyone’s support, the PRSJ’s activities for the current fiscal year are now fully underway. It is an honor for me to continue serving as Chairman, and together with our 21 directors and auditors, I look forward to leading our activities again this year.

Building on last year’s efforts, in 2026 we will continue working to ensure the structural stability of our financial position. At the same time, we will devote even greater effort to raising awareness and understanding of public relations in Japan. In particular, we will focus on promoting the recognition that PR is an integral part of organizational management and that it is founded on two-way communication.

In addition, as we begin looking ahead to our association’s 50th anniversary in 2030, we will strengthen the role and social standing of PR through outreach initiatives targeting a wide range of sectors.

In light of the remarkable changes in the media landscape, particularly the advancement and increasing use of AI, we clearly recognize the need for the PRSJ to respond appropriately to both the opportunities and challenges presented by these developments. Without leaning toward either excessive optimism or undue pessimism, we intend to maintain a balanced perspective while giving careful consideration to ethical issues surrounding the maintenance of a trustworthy information environment and AI’s effective use.

In closing, we remain committed to strengthening the foundation of our PRSJ activities and steadily enhancing member satisfaction by continually updating the information and services we provide in response to changing times, societal developments and evolving needs.

I am keenly aware that none of this would be possible without the invaluable support of our members and all others involved in the field of public relations. I therefore humbly and sincerely ask for your continued support and cooperation.

Thank you very much.

Takamasa Yamaguchi
President, Public Relations Society of Japan
President & CEO, PR Consulting Dentsu Inc.