PRSJ Code and Guidelines

Adopted by the 2016 Ordinary General Meeting:
The purpose of public relations is to foster a healthy value system between organizations and their stakeholders and the society and to steadily build relationships of trust. Communications developing mutual understanding, unity and deeper trust forms the core of such public relations activities.

1. Formulation of the PR Activity Guidelines
(1) These guidelines are based on the Code of Ethics established by the Public Relations Society of Japan (“the Society”) in 2016 and indicate norms of conduct that are to be standard practice for public relations professionals. Before using these guidelines, please check the Code of Ethics and ensure that you have a sound understanding of it. As a member of the Society, please also reaffirm your pledge to comply with the Code of Ethics.