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Greetings from the President

Greetings from the President

Dear Members,

 

I would like to express my sincere gratitudeto PRSJ members for your continued support and contributions to the Society’s activities.

On June 10, we held our 14th Annual General Meeting. With proxy votes submitted in advance and the 38 attendees, including directors, the meeting met the required quorum, and all agenda items were approved as proposed. Thanks to your support, our activities for the new fiscal year are now officially underway. I will continue to serve as President and work with the 21 directors and auditors to carry forward the Society’s initiatives.

This year, 2025, marks the 45th anniversary of PRSJ. While we are not planning any large-scale commemorative events, we have set up small “PR Exhibition” displays—first at our New Year Forum in January, and next at the upcoming information exchange meeting in July. Through these initiatives, we aim to promote a deeper understanding of public relations (PR).

Even now, misconceptions about PR remain widespread. In particular, the role of PR is often narrowly interpreted as media relations or simply publicity and many people don’t fully grasp what PR entails, including its strategic function beyond simple messaging. Moreover, the Japan Marketing Association’s 2024 update to its definition of marketing has brought it significantly closer to that of PR, further complicating how our field is perceived and distinguished.

Looking ahead to our 50th anniversary in 2030, we will make efforts to further promote understanding of public relations—especially its broader and potential roles in organizational management.

To achieve this goal, we are committed to updating the Society’s activities and content in line with the changing times and members’ needs. We aim to offer:

– Essential and broadly adaptable skills for PR professionals
– Advanced, specialized capabilities aligned with the demands of the day
– A curated archive of past PR case studies

To build and update the comprehensive collection of PR educational materials, we aim to better serve your needs and contribute to your ongoing professional development.


We truly appreciate your continued partnership.

Takamasa Yamaguchi
President, Public Relations Society of Japan (PRSJ)