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Number of certified PR Planners surpasses 2,500

December 25 in PRSJ Activities

In August of this year, the Public Relations Society of Japan held the 23rd first-stage examination of its PR planner accreditation program, which commenced in 2007. The cumulative number of exam-takers now exceeds 10,000, over 2,500 of whom are registered as accredited Public Relations Planners after successfully passing the third-stage examination.

The PR Planner examination is open to anyone who conducts PR activities for a company, organization, local government body, or public relations firm, as well as students and others who may not work in the field but still maintain an interest in PR. The PRSJ awards three levels of accreditation—Assistant Public Relations Planner, Associate Public Relations Planner, and Public Relations Planner—in accordance with a comprehensive assessment that tests candidates’ knowledge of PR fundamentals as well as applied skills.

 

Levels of accreditation

 

Assistant Public Relations Planner

  • Certifies that holder of the qualification possesses the minimum fundamental knowledge required to practice public relations
  • Obtained by passing the first-stage examination and completing the Assistant Public Relations Planner application and document screening process

 

Associate Public Relations Planner

  • Certifies that holder of the qualification possesses the necessary specialist knowledge required to practice public relations
  • Obtained by passing the first- and second-stage examinations and completing the Associate Public Relations Planner application and document screening process

    • (Possession of the Assistant Public Relations Planner qualification is not required for accreditation.)

 

Public Relations Planner

  • Certifies that holder of the qualification is skilled in executing a broad range of routine PR responsibilities and possesses the knowledge and planning capabilities required to support the head of Public Relations activities
  • Obtained by passing the first-, second-, and third-stage examinations and completing the Public Relations Planner application and document screening process

(Possession of the Assistant/Associate Public Relations Planner qualifications is not required for accreditation.)