About the Public Relations Society of Japan

近見The Public Relations Society of Japan (PRSJ) is the foremost organization in Japan for the advancement of public relations, including education, training and knowledge sharing, as well as the nurture and accreditation of PR professionals. The organization is deeply committed to furthering the PR skills and expertise required to evolve with the changing times.

With roots going back to 1964, the PRSJ operates as a nonprofit public-service corporation under the jurisdiction of Japan’s Ministry of Economy, Trade and Industry. It comprises 526 organizations and individuals (January 2015) engaged in the fields of public relations, manufacturing and services, as well as trade associations and academic and public institutions. The PRSJ is headquartered in Tokyo and has a western chapter in Osaka.

The diverse activities of the PRSJ include:
– Education for communications professionals, from entry to advanced levels
– Seminars on media landscape, communities, the environment and consumerism
– Accreditation of PR planners  (conducted twice a year)
– Publication of monthly newsletter on PR trends
– Publication of an annual PR Handbook, sold in bookstores nationwide
– Awarding of a PR Grand Prix to recognize outstanding PR achievements
– Recognition of the PR Person of the Year in Japan
– Networking programs to enable sharing of knowledge and expertise among PRSJ members
– Exchanges with international public relations organizations

In the face of ongoing digitalization, and globalization, the role of public relations has become more important than ever before. Changes in the social environment and consumer values, as well as the growth of social media, are profoundly reshaping the ways in which people communicate. The PRSJ will continue to nurture communications professionals capable of creating and implementing public relations approaches that respond to the evolving needs and requirements of today’s media environments.

Takehiko Chikami
Public Relations Society of Japan